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ŠKODA SCALA - world premiere in Tel Aviv –

ŠKODA unveiled the new compact model, which comes with a new SCALA name. The new ŠKODA SCALA celebrated its world premiere in Tel Aviv this evening. The presentation in Petah Tikva, a suburb of Tel Aviv, impressed not only the 400 guests present; hundreds of thousands watched the world premiere via livestream on the Internet. You can find photographs of the ŠKODA SCALA world premiere at: The approximately 45-minute presentation is available at:





The details

The new model comes with a new character, new technology and a new name into the dealership in 2019, and SCALA completely redefines the compact car segment for the Czech brand. The fitting name ‘SCALA’ comes from the Latin for ‘stairs’ or ‘ladder’. The hatchback combines an emotive design with a high level of functionality as well as state-of-the-art connectivity, and transfers the sensational design language of the VISION RS concept study into a production vehicle for the first time. Customers can choose from five engine variants, with power outputs ranging from 66 kW (90 PS) to 110 kW (150 PS). In addition, the SCALA offers a high level of active and passive safety, full-LED headlights and tail lights, plenty of space for luggage and passengers, as well as numerous Simply Clever features.



The exterior details with the new LED headlights & tail lights


It will be launched on the market in the first half of 2019. The city of Tel Aviv is one of the world’s most important hotspots for IT start-ups. The compact model has taken a huge leap in terms of connectivity with its new mobile online infotainment services. But there are many other good reasons for the Czech automobile manufacturer to be celebrating the world premiere of the new ŠKODA SCALA compact model in the Mediterranean. In partnership with importer Champion Motors, the brand is the strongest European car manufacturer in Israel, and the two companies also operate a joint venture in Tel Aviv – the ŠKODA AUTO DigiLab Israel. This is where ŠKODA works alongside innovative start-ups on digitization and mobility services. ŠKODA has a long history of success in Israel: In 1991, ŠKODA exported its first models to Israel – the FAVORIT and FORMAN. To date, the traditional Czech brand has delivered more than 200,000 vehicles in the region, making it the strongest European car manufacturer in the region. Over the last decade, the brand has nearly quadrupled its deliveries to customers, with the market share almost doubling since 2011 from 4.1 percent to 8.0 percent.



The new model will also be available with leather interior and TFT display





Around 20,000 vehicles were delivered to Israeli customers via the importer Champion Motors between January and the end of November 2018. The ŠKODA occupies fourth position in the Israeli car market. The most popular vehicles in their respective segments in 2017 were the ŠKODA models RAPID and SUPERB. The OCTAVIA also secured a key position of second place in the compact segment. The ŠKODA KODIAQ was also voted Car of the Year in the ‘Large SUV’ category this year in Israel. Israeli customers prefer petrol drivetrains in combination with automatic transmissions. It takes around one month for a vehicle to reach Israel. The vehicles are transported by ship from the Slovenian port of Koper to Ashdod, Israel. The fleet business accounts for around 50 percent of ŠKODA AUTO’s total sales in Israel. In addition to numerous banking companies, wholesalers and telecommunications companies, Israeli ministries and other state authorities rely on ŠKODA vehicles.



The new TFT display, already seen in other VW group models


In 2016, Importer Champion Motors delivered a total of around 850 vehicles to government institutions: more than 700 ŠKODA OCTAVIAs were deployed to various ministries, and more than 100 ŠKODA SUPERBs were commissioned by senior police officers and other ministries. In addition, around 40 more ŠKODA SUPERBs were delivered to ministers, supreme judges and ministerial directors. Moreover, national organizations of well-known global players have a large vehicle fleet of the brand’s models. In the financial sector the three largest Israeli fleet customers ordered 1,200 vehicles from ŠKODA, representing more than 40 percent of the total number of company cars at these three companies. ŠKODA AUTO is also firmly established as a fleet partner in the Israeli high-tech sector.

- PK -

7:20:39 PM, 12/27/2018

Info:Škoda press news



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